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Entrepreneurship is hard…

are you tired of wearing alllll the hats?
do you want to boost your brand but aren’t sure of next steps?
are you ready to take your business to the next level in 2025?

We’ve got you!

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The Garage Series

I’ve been intrigued with the idea of this offer for - ahem - years! An opportunity to provide mini-sessions in my garage, an opportunity for people (women, men, kids!) to come ‘as they are’ (which is something I normally encourage anyway 😉) OR to throw caution to the wind and adventure with a new style, an opportunity to ‘play’ in beautiful NATURAL light without the extra demands of studio lights + setup, and an opportunity for those who may not be able to spend on a full portrait session right now but would love the experience: YES, PLEASE! …ammm’I right?! 🥳

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for the love of THIS mom!

Her close friend Kyla had seen my post about the contest and quickly sent in a nomination saying, in part, “She can see the calm in the storm and the good in situations when others cannot. She is the most fun, it’s so contagious being around her and feeling her energy.”

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for the love of moms 💞

Mothers’ Day fast approaches and I am so excited to be launching a contest to gift one über-awesome mama a free portrait session + print!

A mother is she who can take the place of all others
but whose place no one else can take.

~ Gaspard Mermillod

Moms are so often the ones organizing everyone else… capturing the kids on their first days of school or on vacation, ensuring they get pics of them with their dad, printing the shots of loved ones playing sports, at their recitals, and birthday parties… we know how important pictures are - hell, photos are within top three answers for what people would grab if the house was on fire! - and yet we moms are too seldom in them or, if we are, it’s an arm’s length selfie. WHY?

This Mothers’ Day honour the moms you love with the opportunity to be celebrated through portraiture.

A portrait session need not be intimidating… I will never ask for my clients to be anyone other than EXACTLY who they are, my aim is to always ensure a fun + empowering experience that results in authentic portraiture. One client described looking through her gallery with tears in her eyes and that her husband, upon seeing her + her portraits, said, “you finally see you how I see you.” 🙏🏼

From now through May 5/23 I’m running a ‘for the love of moms’ contest that will gift one session + print to a deserving mama (self-nominations encouraged!)! Submit your nomination here now! (see contest rules here)

no matter the stage of motherhood… every mom deserves a portrait she loves!

mom and her three beautiful children in a studio portrait
mompreneur looking beautiful in a studio headshot with light blue background to compliment her dark hair and top and blue eyes
great grandma smiling as she looks toward the soft window light
anonymous maternity portrait of woman draped in white sheet in front of a wall length painting
black and white portrait of mom and daughter in fall foliage
a mom and her two daughters in a studio portrait with olive green backdrop
legacy portrait of beautiful mom posing in a floral summer dress amidst the green grass and trees
portrait of a forty-something blonde woman, crouching amidst the fall foliage in black bomber jacket jeans and aviator glasses

If not now, when?

~ Hillel the Elder

black and white portrait of a mom an daughter with the tree of life pendant and winter sweaters
‘Strength flows from grit and grace.’ A few months ago, I was scrolling through my photos and realized that the only photos of myself were impromptu selfies. Luckily Lori Maloney helped me rectify this issue. During the photo shoot we laughed, danced, and, in the process, captured both sides of who I am. I love these pictures.
location portrait of a beautiful red head mom with fall colours
photographer lori maloney selfie in whit v-neck and brown hair and bangs, with her studio and lights behind her

Nominate a mom you love today! I also have gift cards available and I can promise you that the gift or portraiture blows all other gifts out the water… we don’t need more cookbooks, or mugs, or flowers - of course they’re nice too - BUT… what better gift than one that celebrates our beloved moms by holding up a mirror so that they may see what we see in them… strength. authenticity. beauty. grace. Every mom deserves a portrait she loves.

All the deets are on the contest page… cannot wait to read the nominations - already feeling teary eyed thinking of the love that’s going to be poured into each nomination! 💞

With gratitude,

xo Lori

Dear sweet woman... 🌜🌝🌛

“You are so lovely and a magician with the camera.  I absolutely loved the pictures and cried when I saw them, it was an emotional experience for my husband as well.  He said “you finally see you how I see you.”  I cannot express to you enough how much I enjoyed the experience, your empowerment and warm presence having allowed for that.  It means a great deal to me that the smile on my face is authentic in those pictures.  I felt joy for just being me.  For having you help me celebrate it, well, there are just no words for the deep gratitude I feel.”

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Her shoes... PART 2: 'how does it feel'

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As I wrote in Part 1, many have contributed to my ‘experiment in empathy’…some participated merely in that our paths crossed and this topic was a part of their story; others generously shared their first-hand accounts when I asked, in preparation for writing this; and still others were gracious cheerleaders who offered questions about the experience so that I might better articulate my myriad thoughts on what has been a really varied ride.

I’ve procrastinated* writing this series as it has felt daunting —> I’m certain I’ll leave out aspects that deserve attention & conversation, or not do justice to the brave & articulate women who’ve inspired me, and all of that worries me… alas, all I can do is try and if it moves the needle - even just a little - with regard to this topic then I will feel good.

(*note that I began this draft in May …what follows is from the file of: imperfect action is better than perfect inaction!)

in her shoes: one woman told me that she’d always felt her long blonde hair was her trademark…growing up she’d been lauded by many about how beautiful her hair was and, unsurprisingly, that compliment - on just her hair - became subconsciously equated to her beauty overall, both for her and those around her… sadly, she discovered, it had also seeped into her self-perceived worth. When she was diagnosed with a rare and aggressive type of cancer she - if only briefly - pondered not doing chemo as the thought of losing this ‘piece of myself’, ON TOP of having to deal with the diagnosis, seemed too much to bear.

in my shoes: shortly after shaving my head we - my husband, two kids, and me - ran into an acquaintance. Not one to ever mince words, this older man, was quick to display his ‘displeasure’ at my appearance, followed by incredulity when he asked, ‘why would you do that?’. I had half expected that I might get a reaction like this, at some point from someone, and so I’d braced myself and was able to 1) take a breath and 2) explain why. He laughed, rolled his eyes, and added, ‘I hope you raised some money at least!’ and then turned to my husband, scoffed, and offered something akin to ‘sucks to be you.’ (shout out to our kids who, after we were alone again, wanted to know if I was okay and then reassured me with their disgust anyone would be so offensive.)

in her shoes: one woman wrote about how grateful she is now, after losing her hair to Cancer treatments, when she catches a glimpse of her unwashed hair in a reflection or when the wind blows and her long hair gets stuck in her lipgloss…what had once felt a nuisance now results in joy…. #perspective

in my shoes: in late Spring, when we were pretty much locked down in Alberta due to the pandemic and my head newly shaved, I would sometimes need to get groceries (before I discovered instacart!). It was interesting experiencing how differently people behaved around me as a bald woman vs how they had beforehand. Prior to shaving my head I noted that most would try to follow the pandemic-era aisle arrows and maintain distance from others but, inevitably, there were always instances of people who would forget (or those who didn’t care) and would get nice and close 😬. However, with my new baldness I noticed that people were incredibly careful around me - presumably because they assumed my health was compromised. It was such a weird feeling: simultaneously feeling like I should tell them not to worry as I was healthy and not immuno compromised, while also being quite content with them keeping their distance! This is one of the more interesting aspects of the experience, and I admit to not knowing how I feel about it. On one hand: we’re human and we’re bound to make assessments based on appearance - even well-meaning ones; on the other hand, how many times have we judged the book by the cover and been wholly wrong. If I had been unwell, I think I’d have been really grateful to everyone who respected my space during a pandemic to ensure they didn’t make me sicker, and I’d also likely have been really upset with those who didn’t. It’s a slippery slope between being conscientious & polite and making unfounded/potentially wrong assumptions.

in her shoes: Mom, NEVER wanted to be the centre of attention, tried hard to avoid being in social situations post-hair loss and during her treatments. She was hyper sensitive to the stares, the pity, the looks of sadness on others’ faces - of people known to her and of strangers. While she was appreciative when people were helpful to her - holding the door so we could push the wheelchair through more easily, etc - she was also resentful…not of their kindness, but of never feeling like she could escape being treated as a patient. She wanted her ‘fly under the radar’ independence back, but her appearance always ensured that impossible.

in my shoes: last Spring a loved one suffered a stroke and had to be hospitalized. One day, while visiting, I was waiting at the nurses’ desk to ask something when another woman arrived, seemingly needing to ask something too. I acknowledged her with a smile as we waited and, without nearly any hesitation in time, she asked if I was undergoing Cancer treatment (our city’s Cancer Centre is housed in the same building and so, while forward, it didn’t seem without context to me). I said ‘no’ and explained that I often work with women who lose their hair to treatment and so it was an exercise in empathy. She immediately said, ‘oh, that’s great! Did you raise a lot of money?’ Again, I replied ‘no’, that it was a personal initiative and I’d been disinclined to run a fundraiser during a pandemic. Her face told the story: disappointment. She wasn’t done there though….as she was apparently unsatisfied with my answers thus far, she went on, ‘well, did you at least donate your hair? That’s what my daughter did and I’m so proud of her!’ I answered that I hadn’t’, and she looked so disgusted with me that I quickly felt on the defensive and needed to justify, explaining that I ‘couldn’t donate my hair as it was both too short AND colour treated, but my kids had raised money and donated their hair…..’ The back and forth left me feeling defensive and irritated: WHY did I feel I had to explain myself to this stranger? And WHY did she think it was any of her business anyway?

in her shoes: “Today I let go of my hair and my attachment to it as an image of my ego. I let go of the illusion that it represents who I am. I let go of how I have defined myself for the last 60 years – by accomplishment, external validation and doing.

in my shoes: when I was 9 months pregnant with our first born we attended a baseball game in San Francisco. As we moved through the turnstile, the ticket-checker moved to stand right in front of me. I was taken aback but then looked at him and saw his huge smile as he placed both of his hands on my belly and said, ‘ I have a gift, I’ve never been wrong…this will be a boy!’ This was something - although usually far less dramatic - that had happened often throughout my last trimester…people feeling like they could touch me or comment on my size or ask questions (questions that only my husband or doctor or closest friend should have been comfortable asking 😳), without consent nor encouragement. It didn't usually offend or irritate me BUT I was aware of it as I had many friends who found it abhorrent behaviour (which, if we’re being honest, it is….no one should ever be touched without their consent). I bring this up as there are many similarities between that experience and the experience of having a shaved head…it is really interesting how many people abandon accepted societal boundaries they’d normally adhere to in these two scenarios. Where is the line between being caring/conscientious and being presumptive/invasive? And why is it left to the person being manhandled to justify why it makes them uncomfortable. I must say again: it’s a slippery slope…that man in San Fran had only goodwill and I easily sensed it BUT that doesn’t make it okay. In conveying this parallel to a friend she asked if anyone had ever touched my shaved head without my prior consent… that never happened to me BUT I was shocked that a number of people not close to me asked if they could.


Q&A - with my thanks to those who asked when I was trying to gather my thoughts:

·      how did you feel in being ‘exposed’ in the wider world? NAKED. it was likely the most liberating thing I’ve ever done (I’ve done things that made me feely truly free before but they were short-lived), but I also felt super conspicuous and vulnerable. It was fascinating to me that posting the self portraits I’d made post-shave felt harder than posting boudoir and bikini shots of myself.

·      did you feel that your hair offered a disguise or camouflage to your vulnerability? 100%. It’s a security blanket, a means of fitting-in, and hair is something that the whole world has an opinion about.

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·      did you find yourself explaining or compensating to others? Constantly. Sometimes in a really beautiful way but other times (as above) from a defensive, judged stance. I really believe in the power of shared experience and stories, and so I have been keen to share (as evidenced by this blog), BUT being made to feel like I NEEDED to explain myself to strangers wasn’t cool. It’s also not lost on me that I used selfie filters more this year than I ever have before…as evidenced in this shot from summer 2020. Don’t get me wrong - I love playing with filters for fun, but I really feel like I ‘leaned on them’ more this year than I wish I had. 😔 (PS the ‘no hair’ is one thing, but combined with illness and my ‘quarantine-15’ I really did not feel my best…can you relate?)

·      with the lockdown were you able to get out in public to observe reactions of people you don’t know? When I’d initially planned to shave my head - preCovid - I thought I’d keep it for a few months; however, because I was out a lot less due to the pandemic, I chose to keep it shaved for five months. This longer period ensured I could have a more robust experience. I started letting it grow in October.

·      is your hair growing back? It is 😊 I’ve been keeping the ‘ears down’ portion short with an electric razor while the top grows out…I expect to be able to pop it in a short pony by Christmas! I should say that I’ll miss having really short hair - it was easy, cute (at least I thought it was 😉), and I felt a little badass with it! 😎 Who knows: maybe I’ll do it again!


 ·      ‘best’ and ‘worst’ experiences: from family, friends, strangers? the best experience was how wholeheartedly supportive my ‘people’ were, 🥰 As I wrote in Part 1, I’ve often said - to my mom, to my kids, to my friends, ‘it’s only hair,’ BUT that isn’t how society has trained us to think or feel - so it’s especially poignant when it’s our own hair: how does my hair define me? How do I worry I’ll be perceived if I change or lose it? I think the worst experiences were when people were openly critical and/or judgmental without any context or invitation…this was hard because of how depressing it is that society places such import on women’s appearance, and was made only tougher, truthfully, because I cared. 😔

·      do you regret your decision to ‘lose’ your hair? NOOOOO! 💪 I have LOVED this experience…it’s been all I hoped it would be: enlightening, hard, beautiful, emboldening, liberating, empowering, easy (I’ve never showered so fast in my life!), challenging, and an adventure. I can’t know what it feels like to lose my hair BUT I can now say I know how it feels to walk out into our all too often judgemental world feeling naked and conspicuous, and THAT can surely only add to my empathy for others who don’t have a choice (which, in reality, is most of us: hair loss, hair texture, hair length, etc).

It’s such a vast subject…

patriarchy, women being expected to play their role in meeting society’s definition of ‘beauty’, women’s autonomy to choose her own aesthetic without the pressure (or care) of what ‘the neighbours will say’…

but I hope this - at minimum - gives each of us pause for how we might be contributing to a society wherein a woman subconsciously equates her worth with her appearance. I know I have work to do and I’d venture to say you might too… ❤️

I look forward to hearing your thoughts on this…always room for respectful discussion.

xo Lori

Passion, Purpose & Beauty in Diversity

Yesterday would have been Mom’s 76th birthday...she’s been gone now for almost 24 years. She was strong, loyal, smart, stubborn, kind, and so very generous.

Not a day goes by that I don’t wish she was here to celebrate life’s blessings and to console me during the tougher times. Not a day goes by that I don’t wish my kids could have her earthly unconditional love and vice versa.

There are so many ways that my mom, her battle with Stage IV Metastatic Breast Cancer, and her loss have impacted me...the most outwardly noteworthy being my chosen career path.

Despite a lifelong interest in photography, I was still too young and inexperienced to have known how to produce a professional portrait of Mom before she died. I so wish I could go back in time – to have been able to photograph her in a way that would have allowed her to see her beauty the way we all did.

With that devastating experience, a seed was quietly planted… it would take years for me to understand that that seed would become my purpose; and it would take even longer for me to make the conscious decision to tend to it.

My journey has had defining moments and one came 10+ years ago. A woman, Jeanette, had been referred to me by another client; she was participating in a fitness competition and wanted to capture her hard work between judging sessions. It was my first time working with a lone woman in front of my lens (outside of some headshot work I’d done) and became a pivotal experience for me —> realizing the joy I gleaned from helping this woman CELEBRATE her life, her strength, her hard work & dedication, her journey. The power in the room that day was palpable: the camaraderie, the trust, the laughs, the focus on HER, the collaboration…it was profound. I’ll be ever grateful to JB for her trust that day, for helping me hone in on my life’s mission, and for the years of friendship & working together since.

Today, I feel as though I am at another juncture…

I’ve long let my business flow organically - always thrilled to work with every woman (man or family too) seeking portraiture; however, in the recent few years, I’ve begun to understand that I could - and should - be doing more. I want for little girls all over the world to see women that ‘look like them’, doing the things they want to do…I recently saw a young woman, who was born in India, speak of what it meant for her to see another Indian woman become an astronaut and how that visual allowed her to think ‘I CAN DO THAT TOO!’ For far too long the mainstream media and products have showcased: attractive, affluent, and white, as though that is what ALL women ‘should’ look and be like —> a disservice & loss to our entire society, and a travesty for those who have been so egregiously excluded for no reason at all. (don’t even get me started on how women in general continue to fight for equality 😡…a blog for a different day.)

What if - by actively seeking to diversify my portfolio - I might be able to help more consciously inspire others: be it a woman who sadly feels unworthy to exist in print (we are our very own worst critics😔) or a little girl who is looking for a role model of what is possible 💪🏾? I want for girls & women to look at my portfolio and see themselves - beautiful, strong, resilient, aged young to wise, accomplished, unique, kind, all body shapes and sizes, quiet or loud, loving whomever they choose, from all walks of life, and living their life’s purpose - from homemaker to astronaut to seamstress to doctor to detective to <xyz>. What if, in my own small way, I can help move the needle forward on how girls & womxn view themselves?

“Do what you can, with what you have, where you are.”

~ Theodore Roosevelt

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Last week I had the extraordinary privilege of spending the evening with this beauty, who’d been nominated for the session by a client and mutual friend/colleague, as part of my conscious effort to diversify my portfolio ((thx, GA❤️). 'Sunny is an accomplished woman - mom, wife, officer, and ‘sunshine spreader’ 😉 ; a proud Indigenous woman; and someone who - trust me - will wow you with what is possible… blog entry about this effervescent soul coming soon!

While there is no going back to the days when, in a perfect world, Mom is still here and I have the knowledge & skills to create a worthy portrait of her...I will pursue my passion & purpose by endeavouring to provide empowering portraiture to the women who are here today. Mom’s loss has been a defining life circumstance for me and I can only hope I’m using the experience as proactively as possible, in a way that honours her memory by honouring the women in my midst.

Ladies: whether you’re celebrating a milestone, picking up the pieces after divorce, or confronting a diagnosis —>

portraiture is so much more than ‘a picture.’ It can – and should - be an experience that leaves you feeling buoyed and beautiful, worthy and strong, while also holding up a ‘mirror’ so that you might see the inherent beauty your loved ones see in you.

Never be afraid to celebrate TODAY…we can’t ever know what tomorrow holds, all we can do is make the very best use of this moment.

With gratitude & humility,

Lori

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