LAST CHANCE...

No matter your age nor stage in life: let’s celebrate YOU!

The Garage Series is such a fun way to get a shot you love in an informal + very affordable way! PLUS, it’s fun! 🤗

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Pssssst... Special Offer Inside 🤩

The Garage Series is a great way - accessible, affordable, and fun - to have your portrait made…AND, for the month of April, it’s available at 20% off for email subscribers! Book now and save! Dates and times TBA but will likely start up in late May and run through Fall. Can’t wait to meet you in the garage!

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Are you still looking for that perfect, meaningful gift? OPEN THIS NOTE! 😘

Looking for the perfect gift? … You may think I’m biased in thinking portraiture the ultimate gift; however, it is not as a photographer that I passionately advocate for women to have this experience, rather it’s as a daughter, sister, and mom.

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"The barn's burnt down, and now I can see the stars."

…I was scrolling IG, as I sipped my coffee one morning last May, and was admiring one of Stacey Walyuchow’s most recent paintings. Stacey’s a friend, client + colleague and so, on a whim, I texted her to ask if I could commission a painting to celebrate my 50th…

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Art Cards are HERE! 🤗

In that vein, I’m SO EXCITED to announce the addition of 12 art cards to my online shop! (and YES you can purchase online and your cards will be mailed to you or held for pickup!) A more affordable way to purchase pieces you love but for a fraction of the price AND with the added bonus of being able to share art you love with the people you love! 💞

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The Garage Series

I’ve been intrigued with the idea of this offer for - ahem - years! An opportunity to provide mini-sessions in my garage, an opportunity for people (women, men, kids!) to come ‘as they are’ (which is something I normally encourage anyway 😉) OR to throw caution to the wind and adventure with a new style, an opportunity to ‘play’ in beautiful NATURAL light without the extra demands of studio lights + setup, and an opportunity for those who may not be able to spend on a full portrait session right now but would love the experience: YES, PLEASE! …ammm’I right?! 🥳

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for the love of moms 💞

Mothers’ Day fast approaches and I am so excited to be launching a contest to gift one über-awesome mama a free portrait session + print!

A mother is she who can take the place of all others
but whose place no one else can take.

~ Gaspard Mermillod

Moms are so often the ones organizing everyone else… capturing the kids on their first days of school or on vacation, ensuring they get pics of them with their dad, printing the shots of loved ones playing sports, at their recitals, and birthday parties… we know how important pictures are - hell, photos are within top three answers for what people would grab if the house was on fire! - and yet we moms are too seldom in them or, if we are, it’s an arm’s length selfie. WHY?

This Mothers’ Day honour the moms you love with the opportunity to be celebrated through portraiture.

A portrait session need not be intimidating… I will never ask for my clients to be anyone other than EXACTLY who they are, my aim is to always ensure a fun + empowering experience that results in authentic portraiture. One client described looking through her gallery with tears in her eyes and that her husband, upon seeing her + her portraits, said, “you finally see you how I see you.” 🙏🏼

From now through May 5/23 I’m running a ‘for the love of moms’ contest that will gift one session + print to a deserving mama (self-nominations encouraged!)! Submit your nomination here now! (see contest rules here)

no matter the stage of motherhood… every mom deserves a portrait she loves!

mom and her three beautiful children in a studio portrait
mompreneur looking beautiful in a studio headshot with light blue background to compliment her dark hair and top and blue eyes
great grandma smiling as she looks toward the soft window light
anonymous maternity portrait of woman draped in white sheet in front of a wall length painting
black and white portrait of mom and daughter in fall foliage
a mom and her two daughters in a studio portrait with olive green backdrop
legacy portrait of beautiful mom posing in a floral summer dress amidst the green grass and trees
portrait of a forty-something blonde woman, crouching amidst the fall foliage in black bomber jacket jeans and aviator glasses

If not now, when?

~ Hillel the Elder

black and white portrait of a mom an daughter with the tree of life pendant and winter sweaters
‘Strength flows from grit and grace.’ A few months ago, I was scrolling through my photos and realized that the only photos of myself were impromptu selfies. Luckily Lori Maloney helped me rectify this issue. During the photo shoot we laughed, danced, and, in the process, captured both sides of who I am. I love these pictures.
location portrait of a beautiful red head mom with fall colours
photographer lori maloney selfie in whit v-neck and brown hair and bangs, with her studio and lights behind her

Nominate a mom you love today! I also have gift cards available and I can promise you that the gift or portraiture blows all other gifts out the water… we don’t need more cookbooks, or mugs, or flowers - of course they’re nice too - BUT… what better gift than one that celebrates our beloved moms by holding up a mirror so that they may see what we see in them… strength. authenticity. beauty. grace. Every mom deserves a portrait she loves.

All the deets are on the contest page… cannot wait to read the nominations - already feeling teary eyed thinking of the love that’s going to be poured into each nomination! 💞

With gratitude,

xo Lori

Dear sweet woman... 🌜🌝🌛

“You are so lovely and a magician with the camera.  I absolutely loved the pictures and cried when I saw them, it was an emotional experience for my husband as well.  He said “you finally see you how I see you.”  I cannot express to you enough how much I enjoyed the experience, your empowerment and warm presence having allowed for that.  It means a great deal to me that the smile on my face is authentic in those pictures.  I felt joy for just being me.  For having you help me celebrate it, well, there are just no words for the deep gratitude I feel.”

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Her shoes... PART 2: 'how does it feel'

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As I wrote in Part 1, many have contributed to my ‘experiment in empathy’…some participated merely in that our paths crossed and this topic was a part of their story; others generously shared their first-hand accounts when I asked, in preparation for writing this; and still others were gracious cheerleaders who offered questions about the experience so that I might better articulate my myriad thoughts on what has been a really varied ride.

I’ve procrastinated* writing this series as it has felt daunting —> I’m certain I’ll leave out aspects that deserve attention & conversation, or not do justice to the brave & articulate women who’ve inspired me, and all of that worries me… alas, all I can do is try and if it moves the needle - even just a little - with regard to this topic then I will feel good.

(*note that I began this draft in May …what follows is from the file of: imperfect action is better than perfect inaction!)

in her shoes: one woman told me that she’d always felt her long blonde hair was her trademark…growing up she’d been lauded by many about how beautiful her hair was and, unsurprisingly, that compliment - on just her hair - became subconsciously equated to her beauty overall, both for her and those around her… sadly, she discovered, it had also seeped into her self-perceived worth. When she was diagnosed with a rare and aggressive type of cancer she - if only briefly - pondered not doing chemo as the thought of losing this ‘piece of myself’, ON TOP of having to deal with the diagnosis, seemed too much to bear.

in my shoes: shortly after shaving my head we - my husband, two kids, and me - ran into an acquaintance. Not one to ever mince words, this older man, was quick to display his ‘displeasure’ at my appearance, followed by incredulity when he asked, ‘why would you do that?’. I had half expected that I might get a reaction like this, at some point from someone, and so I’d braced myself and was able to 1) take a breath and 2) explain why. He laughed, rolled his eyes, and added, ‘I hope you raised some money at least!’ and then turned to my husband, scoffed, and offered something akin to ‘sucks to be you.’ (shout out to our kids who, after we were alone again, wanted to know if I was okay and then reassured me with their disgust anyone would be so offensive.)

in her shoes: one woman wrote about how grateful she is now, after losing her hair to Cancer treatments, when she catches a glimpse of her unwashed hair in a reflection or when the wind blows and her long hair gets stuck in her lipgloss…what had once felt a nuisance now results in joy…. #perspective

in my shoes: in late Spring, when we were pretty much locked down in Alberta due to the pandemic and my head newly shaved, I would sometimes need to get groceries (before I discovered instacart!). It was interesting experiencing how differently people behaved around me as a bald woman vs how they had beforehand. Prior to shaving my head I noted that most would try to follow the pandemic-era aisle arrows and maintain distance from others but, inevitably, there were always instances of people who would forget (or those who didn’t care) and would get nice and close 😬. However, with my new baldness I noticed that people were incredibly careful around me - presumably because they assumed my health was compromised. It was such a weird feeling: simultaneously feeling like I should tell them not to worry as I was healthy and not immuno compromised, while also being quite content with them keeping their distance! This is one of the more interesting aspects of the experience, and I admit to not knowing how I feel about it. On one hand: we’re human and we’re bound to make assessments based on appearance - even well-meaning ones; on the other hand, how many times have we judged the book by the cover and been wholly wrong. If I had been unwell, I think I’d have been really grateful to everyone who respected my space during a pandemic to ensure they didn’t make me sicker, and I’d also likely have been really upset with those who didn’t. It’s a slippery slope between being conscientious & polite and making unfounded/potentially wrong assumptions.

in her shoes: Mom, NEVER wanted to be the centre of attention, tried hard to avoid being in social situations post-hair loss and during her treatments. She was hyper sensitive to the stares, the pity, the looks of sadness on others’ faces - of people known to her and of strangers. While she was appreciative when people were helpful to her - holding the door so we could push the wheelchair through more easily, etc - she was also resentful…not of their kindness, but of never feeling like she could escape being treated as a patient. She wanted her ‘fly under the radar’ independence back, but her appearance always ensured that impossible.

in my shoes: last Spring a loved one suffered a stroke and had to be hospitalized. One day, while visiting, I was waiting at the nurses’ desk to ask something when another woman arrived, seemingly needing to ask something too. I acknowledged her with a smile as we waited and, without nearly any hesitation in time, she asked if I was undergoing Cancer treatment (our city’s Cancer Centre is housed in the same building and so, while forward, it didn’t seem without context to me). I said ‘no’ and explained that I often work with women who lose their hair to treatment and so it was an exercise in empathy. She immediately said, ‘oh, that’s great! Did you raise a lot of money?’ Again, I replied ‘no’, that it was a personal initiative and I’d been disinclined to run a fundraiser during a pandemic. Her face told the story: disappointment. She wasn’t done there though….as she was apparently unsatisfied with my answers thus far, she went on, ‘well, did you at least donate your hair? That’s what my daughter did and I’m so proud of her!’ I answered that I hadn’t’, and she looked so disgusted with me that I quickly felt on the defensive and needed to justify, explaining that I ‘couldn’t donate my hair as it was both too short AND colour treated, but my kids had raised money and donated their hair…..’ The back and forth left me feeling defensive and irritated: WHY did I feel I had to explain myself to this stranger? And WHY did she think it was any of her business anyway?

in her shoes: “Today I let go of my hair and my attachment to it as an image of my ego. I let go of the illusion that it represents who I am. I let go of how I have defined myself for the last 60 years – by accomplishment, external validation and doing.

in my shoes: when I was 9 months pregnant with our first born we attended a baseball game in San Francisco. As we moved through the turnstile, the ticket-checker moved to stand right in front of me. I was taken aback but then looked at him and saw his huge smile as he placed both of his hands on my belly and said, ‘ I have a gift, I’ve never been wrong…this will be a boy!’ This was something - although usually far less dramatic - that had happened often throughout my last trimester…people feeling like they could touch me or comment on my size or ask questions (questions that only my husband or doctor or closest friend should have been comfortable asking 😳), without consent nor encouragement. It didn't usually offend or irritate me BUT I was aware of it as I had many friends who found it abhorrent behaviour (which, if we’re being honest, it is….no one should ever be touched without their consent). I bring this up as there are many similarities between that experience and the experience of having a shaved head…it is really interesting how many people abandon accepted societal boundaries they’d normally adhere to in these two scenarios. Where is the line between being caring/conscientious and being presumptive/invasive? And why is it left to the person being manhandled to justify why it makes them uncomfortable. I must say again: it’s a slippery slope…that man in San Fran had only goodwill and I easily sensed it BUT that doesn’t make it okay. In conveying this parallel to a friend she asked if anyone had ever touched my shaved head without my prior consent… that never happened to me BUT I was shocked that a number of people not close to me asked if they could.


Q&A - with my thanks to those who asked when I was trying to gather my thoughts:

·      how did you feel in being ‘exposed’ in the wider world? NAKED. it was likely the most liberating thing I’ve ever done (I’ve done things that made me feely truly free before but they were short-lived), but I also felt super conspicuous and vulnerable. It was fascinating to me that posting the self portraits I’d made post-shave felt harder than posting boudoir and bikini shots of myself.

·      did you feel that your hair offered a disguise or camouflage to your vulnerability? 100%. It’s a security blanket, a means of fitting-in, and hair is something that the whole world has an opinion about.

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·      did you find yourself explaining or compensating to others? Constantly. Sometimes in a really beautiful way but other times (as above) from a defensive, judged stance. I really believe in the power of shared experience and stories, and so I have been keen to share (as evidenced by this blog), BUT being made to feel like I NEEDED to explain myself to strangers wasn’t cool. It’s also not lost on me that I used selfie filters more this year than I ever have before…as evidenced in this shot from summer 2020. Don’t get me wrong - I love playing with filters for fun, but I really feel like I ‘leaned on them’ more this year than I wish I had. 😔 (PS the ‘no hair’ is one thing, but combined with illness and my ‘quarantine-15’ I really did not feel my best…can you relate?)

·      with the lockdown were you able to get out in public to observe reactions of people you don’t know? When I’d initially planned to shave my head - preCovid - I thought I’d keep it for a few months; however, because I was out a lot less due to the pandemic, I chose to keep it shaved for five months. This longer period ensured I could have a more robust experience. I started letting it grow in October.

·      is your hair growing back? It is 😊 I’ve been keeping the ‘ears down’ portion short with an electric razor while the top grows out…I expect to be able to pop it in a short pony by Christmas! I should say that I’ll miss having really short hair - it was easy, cute (at least I thought it was 😉), and I felt a little badass with it! 😎 Who knows: maybe I’ll do it again!


 ·      ‘best’ and ‘worst’ experiences: from family, friends, strangers? the best experience was how wholeheartedly supportive my ‘people’ were, 🥰 As I wrote in Part 1, I’ve often said - to my mom, to my kids, to my friends, ‘it’s only hair,’ BUT that isn’t how society has trained us to think or feel - so it’s especially poignant when it’s our own hair: how does my hair define me? How do I worry I’ll be perceived if I change or lose it? I think the worst experiences were when people were openly critical and/or judgmental without any context or invitation…this was hard because of how depressing it is that society places such import on women’s appearance, and was made only tougher, truthfully, because I cared. 😔

·      do you regret your decision to ‘lose’ your hair? NOOOOO! 💪 I have LOVED this experience…it’s been all I hoped it would be: enlightening, hard, beautiful, emboldening, liberating, empowering, easy (I’ve never showered so fast in my life!), challenging, and an adventure. I can’t know what it feels like to lose my hair BUT I can now say I know how it feels to walk out into our all too often judgemental world feeling naked and conspicuous, and THAT can surely only add to my empathy for others who don’t have a choice (which, in reality, is most of us: hair loss, hair texture, hair length, etc).

It’s such a vast subject…

patriarchy, women being expected to play their role in meeting society’s definition of ‘beauty’, women’s autonomy to choose her own aesthetic without the pressure (or care) of what ‘the neighbours will say’…

but I hope this - at minimum - gives each of us pause for how we might be contributing to a society wherein a woman subconsciously equates her worth with her appearance. I know I have work to do and I’d venture to say you might too… ❤️

I look forward to hearing your thoughts on this…always room for respectful discussion.

xo Lori

Holly ❤️

In the Fall of 2018 I met Jon, a wonderful man and photographer. We were paired, at a workshop we were at, for a rather intense exercise...and a friendship was sealed. Shortly thereafter I had the pleasure of meeting his equally awesome wife, and instantly fell in love with her resilient, warm, and grateful spirit. (worth noting here is that while Jon & Holly were here for our first dinner together we received ‘the call’ from the vet saying that our precious, and very ill pup, Dixie, could not be treated...Holly was inimitable in her generous and caring support that night, and I remain deeply appreciative.)

For Christmas that year Jon gifted Holly a gift certificate for a portrait session with me; he’s a skilled photographer but thought she might enjoy the different dynamic of being photographed by someone she isn’t married to. 😉

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A few months ago Holly received a diagnosis of Breast Cancer. It was a blow to her, to Jon, and to all of us who care for them. Shortly after receiving the news, Holly reached out to me to ask if we could secretly schedule her session...she wanted to not only capture “Holly, in that moment”, before any surgery or treatment, but she was mostly and especially keen to be able to gift images to Jon, her mom, and her kids for Christmas. With conspiratorial emails and texts, and help from her daughter Kenzie and niece Mary-Kate, we managed to pull it off with Jon none the wiser – a feat considering I had coffee with him a few days prior and had to be super mindful to not blurt out anything that might give us away!

We managed to shoot, she chose her images on the sly while on vacation with Jon in Hawaii, I edited them and got them printed, Mary-Kate picked them up and delivered them to Kenzie, and – BOOM – we got’er done before I left on my vacation & she started treatment. Women are truly incredible...and Holly epitomizes this!

I love this shot...I love how carefree Holly looks, dancing and laughing 😊. I love the joy I feel when I look at her here. May we all, even amidst the toughest of times, be able to tap into our carefree spirits the way Holly does. 🙏🏼

When I say ‘every woman deserves a portrait she loves.’ I mean it wholeheartedly. I also recognize that for many women the idea of being photographed is intimidating at least and uncomfortable at best...BUT having images of your beautiful self is so empowering – that chance to see ‘you’ as your loved ones do – and it is also an enormous gift to you and to all who love you. Providing this service to all women, and with very special reverence toward women facing or who have faced serious illness, is my heart’s work and my great honour. While I so wish I could go back in time to have professional portraits of my mom, portraits that she loved; it brings me comfort knowing that I can play a role in other women having images of themselves that show their badass, generous, kind, strong, resilient, graceful, and vulnerable natures…that show their authenticity.

Thank you, Holly, for your trust, for your inspiring nature, and for allowing me to share your beauty & grace with the world...all of it takes courage. I know I can speak for the collective when I say: we are sending you love & light as you embark on this new journey...you’ve got this! Thank you, Jon, for trusting me to create portraits of this woman you love…we couldn’t have known how special this gift would come to be, and I’m so grateful I was in a position to provide something special to Holly, to you, and to your family.

xo Lori

#portrait #warrior # cancer #breastcancer #resilience #courage #gratitude #woman #strength # beauty #grace #bnw #instagood #compassion #purpose #heartswork #fuckcancer #dancing #flowposing #canon #alienskin #yyc #studio #tombaker #wellspring #supportingwomen #lorimaloneyphotography #everywomandeservesaportraitsheloves

And she said: "...something BRIGHT :)"

Hurriedly getting errands done before the kids were off on Christmas break; we stopped in to a local favourite for a drink and to evaluate our to-do list…which is where I met Terra...


Occasionally on workshops I’ve worked up the nerve to ask strangers to be in my photos, and I’ve certainly had clients who were referred and whom I didn’t know until they arrived at the studio, but what I’d never done is given my business card to a complete stranger and asked them to model for me. However, here was this stunning redhead whose entire being screamed * vibrancy and fun and openness and kindness * and I knew I’d regret not asking! So, I handed her my card, told her I was in the midst of relaunching/rebranding my portrait business, and wondered if she’d be keen to model for my portfolio build….and she said, ‘yes’!!

Prior to our shoot I asked her if there was any specific style or mood she’d most like - after all, our interactions with others should never be one-sided - and her reply was, “I'm thinking I would like something playful and upbeat! Laughter, smiling, something BRIGHT :)”

Given her hopes, I knew I wanted something fun as a backdrop. I stopped in at the fabric store and found this funky, metallic material that - depending on the light - sparkled with rainbow-goodness. When Terra arrived I gave her the option of a few backdrops but was thrilled when she enthusiastically chose the material!

Together we spent the morning chasing rainbows (literally —> CHASING…this material proved faaaarrrrr more challenging to light & photograph than I’d expected!)…there was much laughter while we chatted, and I love the images we created together and hope that she will too!

Terra, who is super authentic, couldn’t ever just ‘smile’…she’s wholehearted and real, as is her laugh which she broke out often and which filled the room. I can’t tell you the joy I felt in spending time with her.

Terra, who is super authentic, couldn’t ever just ‘smile’…she’s wholehearted and real, as is her laugh which she broke out often and which filled the room. I can’t tell you the joy I felt in spending time with her.

Interestingly, for me, is that most of my favourites are from candid moments captured….moments that, while shooting at a wide open aperture (due to the rainbow chasing ;) ), I didn’t nail the focus but instead - wonderfully - captured the spirit in …

Interestingly, for me, is that most of my favourites are from candid moments captured….moments that, while shooting at a wide open aperture (due to the rainbow chasing ;) ), I didn’t nail the focus but instead - wonderfully - captured the spirit in the room.

If you’re ever presented with a smile that captures your attention…like Terra’s did mine…don’t let the moment go without telling them. More smiles, more sharing, more kindness, and more connection…the world could use it!

If you’re ever presented with a smile that captures your attention…like Terra’s did mine…don’t let the moment go without telling them. More smiles, more sharing, more kindness, and more connection…the world could use it!

Terra is an intuitive guide, helping people align/re-align with their core selves through a variety of modalities (Akashic Records, aromatherapy, reiki, and more - I’ll post her website below) and, given that we were also going to shoot for my #onething project for which she chose #love, I asked her to bring her tarot cards thinking that we could maybe incorporate them into that shot. I ended up using another image for the project, one that I felt conveyed #love in a less literal and more profound way (you can see it here: https://www.facebook.com/LoriMaloneyPhoto/photos/a.104128082974864/2061278767259776/?type=3&theater ), but I loved these too much to not share! It’s so important to me that, whilst building my portfolio, I was able to honour Terra and her life’s work…’cause, I mean, honouring the woman in front of me is my life’s work!

Terra’s reply when I asked what about #love resonated with her:  ”Love is the highest vibrational feeling one can experience and emote. Love is kindness; it is strength; it is truth. Love is the answer to everything and the ultimate healing remedy. …

Terra’s reply when I asked what about #love resonated with her:

”Love is the highest vibrational feeling one can experience and emote. Love is kindness; it is strength; it is truth. Love is the answer to everything and the ultimate healing remedy. Where there is love there is no fear and no hate. Living in love means you are living from the heart and when you are connected to your heart, you are connected to your spiritual being and core truth.” Beautiful.

It wasn’t in this moment, rather it was earlier, that Terra had me pick a card and we pondered it together. Soooo interesting… I can’t wait to have a reading with her!

It wasn’t in this moment, rather it was earlier, that Terra had me pick a card and we pondered it together. Soooo interesting… I can’t wait to have a reading with her!

Terra is an effervescent soul who is quick to laugh and to have fun…but she is also deeply soulful. These last two images I think help portray her more serious side: the intuitive, thoughtful, and intentional aspects of who she is. Noteworthy is that her mission is to help you (us!) “live your passion, purpose and soul’s potential.”

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As Terra recently commented, “the Universe is always giving us little nudges…”, and I feel so grateful that I listened to the nudge that day in December and asked her to sit for me. Life is full of opportunities and choices and blessings…and what a thrill when we indulge ourselves in all of them! Thank you, Terra, for your open heart and warm soul…after a tough month or two for me, you filled my cup! So excited for future adventures with you, both in your studio and mine!

xo Lori

If you’re interested in Terra’s work, her website is: https://www.heart2heartjourney.com and she’s on IG @heart2heartjourney and FB Heart2Heart Journey.