Passion, Purpose & Beauty in Diversity

Yesterday would have been Mom’s 76th birthday...she’s been gone now for almost 24 years. She was strong, loyal, smart, stubborn, kind, and so very generous.

Not a day goes by that I don’t wish she was here to celebrate life’s blessings and to console me during the tougher times. Not a day goes by that I don’t wish my kids could have her earthly unconditional love and vice versa.

There are so many ways that my mom, her battle with Stage IV Metastatic Breast Cancer, and her loss have impacted me...the most outwardly noteworthy being my chosen career path.

Despite a lifelong interest in photography, I was still too young and inexperienced to have known how to produce a professional portrait of Mom before she died. I so wish I could go back in time – to have been able to photograph her in a way that would have allowed her to see her beauty the way we all did.

With that devastating experience, a seed was quietly planted… it would take years for me to understand that that seed would become my purpose; and it would take even longer for me to make the conscious decision to tend to it.

My journey has had defining moments and one came 10+ years ago. A woman, Jeanette, had been referred to me by another client; she was participating in a fitness competition and wanted to capture her hard work between judging sessions. It was my first time working with a lone woman in front of my lens (outside of some headshot work I’d done) and became a pivotal experience for me —> realizing the joy I gleaned from helping this woman CELEBRATE her life, her strength, her hard work & dedication, her journey. The power in the room that day was palpable: the camaraderie, the trust, the laughs, the focus on HER, the collaboration…it was profound. I’ll be ever grateful to JB for her trust that day, for helping me hone in on my life’s mission, and for the years of friendship & working together since.

Today, I feel as though I am at another juncture…

I’ve long let my business flow organically - always thrilled to work with every woman (man or family too) seeking portraiture; however, in the recent few years, I’ve begun to understand that I could - and should - be doing more. I want for little girls all over the world to see women that ‘look like them’, doing the things they want to do…I recently saw a young woman, who was born in India, speak of what it meant for her to see another Indian woman become an astronaut and how that visual allowed her to think ‘I CAN DO THAT TOO!’ For far too long the mainstream media and products have showcased: attractive, affluent, and white, as though that is what ALL women ‘should’ look and be like —> a disservice & loss to our entire society, and a travesty for those who have been so egregiously excluded for no reason at all. (don’t even get me started on how women in general continue to fight for equality 😡…a blog for a different day.)

What if - by actively seeking to diversify my portfolio - I might be able to help more consciously inspire others: be it a woman who sadly feels unworthy to exist in print (we are our very own worst critics😔) or a little girl who is looking for a role model of what is possible 💪🏾? I want for girls & women to look at my portfolio and see themselves - beautiful, strong, resilient, aged young to wise, accomplished, unique, kind, all body shapes and sizes, quiet or loud, loving whomever they choose, from all walks of life, and living their life’s purpose - from homemaker to astronaut to seamstress to doctor to detective to <xyz>. What if, in my own small way, I can help move the needle forward on how girls & womxn view themselves?

“Do what you can, with what you have, where you are.”

~ Theodore Roosevelt

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Last week I had the extraordinary privilege of spending the evening with this beauty, who’d been nominated for the session by a client and mutual friend/colleague, as part of my conscious effort to diversify my portfolio ((thx, GA❤️). 'Sunny is an accomplished woman - mom, wife, officer, and ‘sunshine spreader’ 😉 ; a proud Indigenous woman; and someone who - trust me - will wow you with what is possible… blog entry about this effervescent soul coming soon!

While there is no going back to the days when, in a perfect world, Mom is still here and I have the knowledge & skills to create a worthy portrait of her...I will pursue my passion & purpose by endeavouring to provide empowering portraiture to the women who are here today. Mom’s loss has been a defining life circumstance for me and I can only hope I’m using the experience as proactively as possible, in a way that honours her memory by honouring the women in my midst.

Ladies: whether you’re celebrating a milestone, picking up the pieces after divorce, or confronting a diagnosis —>

portraiture is so much more than ‘a picture.’ It can – and should - be an experience that leaves you feeling buoyed and beautiful, worthy and strong, while also holding up a ‘mirror’ so that you might see the inherent beauty your loved ones see in you.

Never be afraid to celebrate TODAY…we can’t ever know what tomorrow holds, all we can do is make the very best use of this moment.

With gratitude & humility,

Lori

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#ChooseToChallenge

…This is why I find 2021’s theme for #IWD2021: #ChooseToChallenge (to show commitment to challenging inequality) so inspiring…a gracious push for me to speak more intentionally out loud to those who are not represented, or equally represented, in my portfolio….

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Gifting Experience + An Offer

This past year has left most of us on our heels… the common theme of resonance has been that we simply don’t know what tomorrow holds and the onus is on each of us to slow down, to appreciate the little things in life, and to celebrate each day we have.

This holiday season, give her the gift of portraiture:
an empowering experience, designed for her, that culminates in
images that shine back her inherent beauty for all to see.

Through December 24th I am offering a $100 print credit with every portrait session purchased!
You can safely & easily shop from home and I’ll digitally deliver you a personalized & printable gift certificate!
Easy AND Meaningful!

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studio portrait beautiful dirty blonde young woman leaning on a table in white tank top against dark background
black and white studio portrait of loving mom and daughter  after cancer diagnosis
rainbow portrait of akashic records coach Terra Kenzie holding hands in prayer position at calgary lori maloney studio
studio portrait of smiling older woman who had valiantly fought cancer for many years
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Simply visit the portrait boutique to order a portrait session for yourself or a woman you love.
Feel free to email me with any questions. Let’s together celebrate the girls & women in your life.

Every woman deserves a portrait she loves.

Pre-sale ends this Sunday...

It’s my fervent hope that each person within this collection of portraits, and those that love them, will have this book on their shelf…a celebration of beautiful people who both have contributed to our collective experience in this one precious life.

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The Day of Transformation: an auspicious day for this announcement!

In astrology November 2 has the rather wonderful title of: The Day of Transformation. I didn’t know that until today but, in preparing to write this note, I had a peek and smiled at the synchronicity of it: that a project started six years ago, abandoned by the original creator in 2020, is finally ready - in its transformed state - to be published and purchased! <insert my happy tears!>

The first proof was BEAUTIFUL - wow, to hold something IN YOUR HANDS that you’ve worked so hard toward AND to feel it truly honours your subjects is pretty damned special. I did find a couple of small things I wanted to tweak… always in pursuit of a finished book we can all be really proud of! I expect to sign off on the final proof this week (I’m on the edge of my seat waiting for its arrival!)… which means: I’m NOW ready to take pre-orders for the book starting today through Sunday, November 15. Offering the book as a pre-order will allow us to get a volume discount, bringing the purchase price down and saving you on any shipping charges. Yay! 🙌

I am beyond thrilled to announce that I am now taking pre-orders for:
53 BIRTHDAYS: A PORTRAIT COLLECTION !

Book deets: an 8x10, 62 page hardcover book showcasing each of the 53 portraits on individual pages, with upgraded white end-sheets that add - as my daughter said - a gallery vibe, high quality pearl paper that ensures beautiful colour and contrast for these incredibly special portraits, a foreward written by a subject/author/friend/changemaker, a handful of wonderful quotes from people both within the collection’s pages and their loved ones, heartfelt recognition to those we’ve lost, and a whole lotta effort, heart & soul from yours truly! I am also really, really proud to have been able to produce a beautiful book while keeping the price to ‘$100 or under’, as I’d promised was my goal…book printing is new to me and I just desperately want for it to be accessible to all, especially given the current challenges we all face.

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To purchase your copy(ies) simply e-transfer $80/book to lori@lorimaloney.com (no password required) with a note that includes your first and last name and the number of copies you’re purchasing (what a fun holiday gift for loved ones! 🤗) The books will be available for pick up in NW Calgary in early December (barring any delays because of Covid and/or postal delays).

If you’d like to arrange for a different payment method OR you will be unavailable to pick your order up in Calgary, please contact me using the email listed above and I’m sure we can work it out! 🙌

The book will be available on-line after November 15; however, the price will be higher, shipping charges from my publisher will apply, and no guarantees on a pre- Dec 25 delivery…I do hope you’ll get in on the pre-order!

This book of portraits represents so much….the joy of birthdays and what they might mean to each of us, the legacy of portraiture, the choice we each have to raise our hands when given the opportunity to participate in projects that might seem ambitious, and the tenacity & perseverance we can each summon when things don’t turn out as planned. I am beyond proud to be writing this note, to know that we crossed the finish line together, and that these portraits will live on in print. 🙏🏼

Whether you are a subject in this book, or someone who participated in the bigger Birthday Book Project, or if you are simply (wonderfully!) keen to support a local artist…I am deeply appreciative for each and every purchase.

My heartfelt thanks to the 58 people, across 53 birthdays, who raised their hands and allowed me the privilege of trying to capture a little piece of what they wished to convey; I hope you and yours LOVE what we’ve created together! I must also thank my family who have supported me throughout as I first exceeded the initial project’s commitment and then chose to navigate salvaging it. ❤️

…here’s to transformation!

xo Lori

BANNER DAY!

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You guuuuyyyyssss! Today is a banner day over here at Lori Maloney Photography because today - TODAY! - I hit ‘send to publisher’ on the book proof for 53 BIRTHDAYS!

It all started as The Birthday Book Project but, as sometimes happens, the wheels of that particular ‘bus’ came off…it was super disappointing and I was left pondering:

Where do I go from here with the 53 portraits I’d shot for the project? How do I keep my word to my subjects?

My beautiful & wise kids were the ones to encourage that I publish my own damned book! (my words, not theirs 😉)…and here we are!

This has truly been a labour of love for me and I could not be more thrilled that - SOON - it will be in people’s hands…in the hands of those who both participated as subjects and those who have been in my corner throughout these last six years on the project. I’ve worked tirelessly trying to create a book we can all be proud of and I could cry (actually, I’m a little choked up typing this) that it is FINALLY coming to fruition!

There are plenty of individual thanks to be offered…for now though, massive appreciation to EACH OF YOU who has helped get us to ‘here’! It takes a village and mine is pretty fricken’ outstanding!

…now for a nap 😴 hahaha

xo Lori

PS I’ll send another note once I have approved the proof and the book is available for purchase…aiming for early November 🤗










Freedom in this 'one wild and precious life'...

…I explained that I both wanted to have an even deeper understanding & more authentic empathy for my clients and loved ones AND I also wanted to prove to myself that I was strong enough to choose something outside of the constructed societal ideals.

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Walking the Talk & A New Offering!

The truth is that I wholeheartedly believe all the encouragement I’ve been doling out for all these years:

don’t wait, the time will never seem ‘just right’, you are beautiful NOW, you will never be this young again, you will never regret having professional portraits to own, enjoy, and pass down, and EVERY WOMAN DESERVES A PORTRAIT (many actually!) THAT SHE LOVES!

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Luca's Fundraising Success & Safer Beauty

I was thrilled to mentor 11 year old Luca in a photography project, to be auctioned off at the Kimmett Cup a few weeks back, benefitting the phenomenal Children’s Wish Foundation AB & NWT Chapter.

Last year, when it seemed as though Luca was just having a bad stomach ache, his spleen had ruptured. The MRI showed internal bleeding and the presence of Leukemia. He was quickly diagnosed with Acute Lymphocytic Leukemia and his medical team hurried to remove the spleen, perform a bone marrow aspiration, and start him on an aggressive eight-month chemotherapy plan…all part of the three and half year treatment plan he is currently on.

He went on to become a Children’s Wish Ambassador for the Kimmett Cup (he lOVES hockey!) & was granted his ‘wish’ of a camping trailer recently. ❤️

Look at that smile! Evidence of his indomitable spirit!

Look at that smile! Evidence of his indomitable spirit!

Working on his edits. Thanks to his mom for this picture.

Working on his edits. Thanks to his mom for this picture.

Kimmett Cup 2020 with his brothers/team mates

Kimmett Cup 2020 with his brothers/team mates

Luca and I met a few times to plan his ideas for ‘a day through Luca’s eyes’, to get him up to speed on the camera he’d be using, to cull his photos to ensure a cohesive grouping, and then to edit his chosen images and decide on how they would be printed and displayed.

During the rather short period we had together Luca suffered a setback with the flu (which is super dangerous given his compromised immunity) and had to be hospitalized for a few days…but he - with his family’s help - persevered with enthusiasm, spending time driving both in the city and out in the country, both during the day and at night.

I love what Luca created - seeing his eyes light up as we downloaded the images HE had ‘seen’ and made, and then his excitement as we explored full creative freedom in our edits will forever make me smile. He was also adamant about how he wanted the images displayed and, thanks to Laura at PixPortal (the consumer side of Technicare), we were able to make his design happen! Look at his awesome work printed on aluminum & mounted on gator board, as he’d designed, for the auction. 💙

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This year the Kimmett Cup raised over $200,00 with $125K going to Children’s Wish! Major kudos and gratitude to all involved in this amazing fundraiser…check out the Kimmett Cup site if you want to enrol a team for next year’s pond hockey tournament. If you’re keen to learn more about Children’s Wish, volunteer, or donate, click here. 🙏🏼


post-hysterectomy last Spring after years of undiagnosed hormonal imbalance 😩

post-hysterectomy last Spring after years of undiagnosed hormonal imbalance 😩

Lastly, I remain committed to sharing Beautycounter with the world…because we ALL deserve safer beauty and most of us didn’t, or STILL DON’T, realize the harmful ingredients found in so many daily personal care products. If you’ve been thinking of switching over your skin care to a safer brand
- our NEVER LIST is now at 1,800+ ingredients we will never use in our products -
there’s a promotion happening RIGHT NOW…purchase any skin care regimen or collection and get a FREE GIFT, ranging in price from C$29 - C$93! If you’re unsure which line might best serve your skin, just take the quiz and also feel free to reach out to me anytime…I’m here annnnd I want you to know that you don’t need to trade safe for performance nor vice versa - Beautycounter is the whole package! 🙏🏼❤️💪

A few of my current faves are: the Countertime Line, lip sheer in Poppy (although Twig remains by daily go-to!), and Radiant Bronzer in Surf.

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With gratitude,

xo Lori

Holly ❤️

In the Fall of 2018 I met Jon, a wonderful man and photographer. We were paired, at a workshop we were at, for a rather intense exercise...and a friendship was sealed. Shortly thereafter I had the pleasure of meeting his equally awesome wife, and instantly fell in love with her resilient, warm, and grateful spirit. (worth noting here is that while Jon & Holly were here for our first dinner together we received ‘the call’ from the vet saying that our precious, and very ill pup, Dixie, could not be treated...Holly was inimitable in her generous and caring support that night, and I remain deeply appreciative.)

For Christmas that year Jon gifted Holly a gift certificate for a portrait session with me; he’s a skilled photographer but thought she might enjoy the different dynamic of being photographed by someone she isn’t married to. 😉

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A few months ago Holly received a diagnosis of Breast Cancer. It was a blow to her, to Jon, and to all of us who care for them. Shortly after receiving the news, Holly reached out to me to ask if we could secretly schedule her session...she wanted to not only capture “Holly, in that moment”, before any surgery or treatment, but she was mostly and especially keen to be able to gift images to Jon, her mom, and her kids for Christmas. With conspiratorial emails and texts, and help from her daughter Kenzie and niece Mary-Kate, we managed to pull it off with Jon none the wiser – a feat considering I had coffee with him a few days prior and had to be super mindful to not blurt out anything that might give us away!

We managed to shoot, she chose her images on the sly while on vacation with Jon in Hawaii, I edited them and got them printed, Mary-Kate picked them up and delivered them to Kenzie, and – BOOM – we got’er done before I left on my vacation & she started treatment. Women are truly incredible...and Holly epitomizes this!

I love this shot...I love how carefree Holly looks, dancing and laughing 😊. I love the joy I feel when I look at her here. May we all, even amidst the toughest of times, be able to tap into our carefree spirits the way Holly does. 🙏🏼

When I say ‘every woman deserves a portrait she loves.’ I mean it wholeheartedly. I also recognize that for many women the idea of being photographed is intimidating at least and uncomfortable at best...BUT having images of your beautiful self is so empowering – that chance to see ‘you’ as your loved ones do – and it is also an enormous gift to you and to all who love you. Providing this service to all women, and with very special reverence toward women facing or who have faced serious illness, is my heart’s work and my great honour. While I so wish I could go back in time to have professional portraits of my mom, portraits that she loved; it brings me comfort knowing that I can play a role in other women having images of themselves that show their badass, generous, kind, strong, resilient, graceful, and vulnerable natures…that show their authenticity.

Thank you, Holly, for your trust, for your inspiring nature, and for allowing me to share your beauty & grace with the world...all of it takes courage. I know I can speak for the collective when I say: we are sending you love & light as you embark on this new journey...you’ve got this! Thank you, Jon, for trusting me to create portraits of this woman you love…we couldn’t have known how special this gift would come to be, and I’m so grateful I was in a position to provide something special to Holly, to you, and to your family.

xo Lori

#portrait #warrior # cancer #breastcancer #resilience #courage #gratitude #woman #strength # beauty #grace #bnw #instagood #compassion #purpose #heartswork #fuckcancer #dancing #flowposing #canon #alienskin #yyc #studio #tombaker #wellspring #supportingwomen #lorimaloneyphotography #everywomandeservesaportraitsheloves

20/20...FOCUS

Are you someone who sets New Year’s resolutions? Resolutions have never served me but, over the years, I kept hearing of the idea of choosing a word, an intention, for the year. This appealed to me and so, at the dawn of 2019 and for the first time, I opted to do just that (you can read a post about that here: Friday Confessions After #tbt).

I chose DISCIPLINE last year and, while I didn't succeed in all the ways I’d hoped - I still have too many unread books on my bedside table 🙄 - I did manage to return to a near daily regimen of exercise and a more structured work schedule. I loved having this one constant reminder of a trait I hoped to cultivate. In fact, I found it so impactful that I was, and am, excited to do it for myself again this year.

Backstory: from 2013ish through 2018/19 I suffered from undiagnosed hormonal imbalance, this health strain together with being a full time mom (cook, chauffeur, therapist, coach, tutor, confidante…) & small business owner made it exceedingly difficult for me to truly focus for any period of time. There was the legitimate crazy of all there was to accomplish in a day on top of my body’s insane battle for mental clarity and energy. It was a really tough time and one of the things that I most missed was my ability to focus. Luckily, with the help of my amazing naturopathic docs at Integra and the required surgery last Spring, I am now back to my exuberant self! 💃🏻

A few weeks ago - when I found myself sitting quietly on the beach, under a full moon, surrounded by live music & happy Portuguese chit chat, thinking of this past year and pondering the next - I felt ready to choose my intention for this year: FOCUS. (true story: it was only as I started typing this blog post that I realized the rather obvious connection between 20/20 and focus 🤦🏻‍♀️😂 —> I blame too little sleep as I endeavoured to see every sunrise & set possible while in Brazil! 😉) I have some exciting dreams - personal & professional - that will require my consistent focus this year, and this decade…and I am so ready!

What intentions do you have this year? What trait might you hone so that you can more easily & purposefully attain your dreams? I’d love to hear from you in the comments - there’s something so powerful in sharing our intentions aloud!

With that, know that I am wishing each of you a beautiful year ahead filled with good health, joy, laughter, adventure, intention, and the right mix of challenge/ability to keep you growing and happy!

With gratitude,

xo Lori

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Meet Luca

Luca was thrilled to be granted a wish (an incredible Disney adventure!)…and even more excited when he, being an avid hockey-lover, was chosen to be a Children’s Wish Ambassador for the Kimmett Cup Pond Hockey Tournament!

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From me to you...

As my family busily prepares for a much anticipated trip to Brazil, I am ever cognizant of all my blessings…

THANK YOU * THANK YOU * THANK YOU to each of you who have…

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